Highlight it using various stylistic tricks like bright color, bold typeface, fancy typography. While 4ocean does something extraordinary for the environment, Recess, in this example, aims to make you, as an individual, feel better in these challenging times. Discover these influencer favourites, Susan G. Komen: Holiday gift deadline is tomorrow. Keep it short, clear, and concise; aim for around 6 to 10 words. While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email. First of all, Vinomofo gives you more than one chance to win a prize. But if youre into makeup and her brand, you could easily answer the question without help too. Whatever email you send (holiday email, seasonal email, transactional email), should be personal. Put joy in your world with post-holiday travel discounts around the globe, Let the holiday season begin by treating yourself to something special, Away: Free shipping on us for the holidays, Provisions by Food52: Gifting Made Easy: Free Shipping + Discounted Gift Cards + Our Best Picks, Celebrate Cyber Monday with deep discounts on all home decor, Waves Audio: Waves Black Friday Sale Starts Now Get a Free New Plugin, Conquer Christmas shopping while you ring up super savings, Ancestry.com: Save big for Cyber Monday give the gift of family, The White Company: Order by tomorrow, get it for Christmas. Bottom line: LOccitanes giveaway email is the perfect example of leveraging a limited-time offer in the best way possible. Formulate all the rules of the contest, including exclusions. Therefore, to drive maximum attention towards the contest, use screenshots or photos or the freebie. Hollister: Up to 30% off last-minute gifts! name, location, etc), you can use this to benefit your subject line and catch your readers attention. LOccitanes No-Purchase-Necessary Email, 4. (MACYS), Shutterfly: Just 3 days: get 50% off + NEW Disney Frozen Stockings, Inspire a kiss under the mistletoe with these romantic holiday destinations, Ring in the holidays wearing elegant Christmas jewelry, Groupon: Groupons Most Wanted This Holiday Season, Make room under the tree for cash-saving Christmas fun. Segmentation plays a crucial role in various email marketing campaigns; giveaways are no exception. Words like free, win, and contest can all help to increase open rates. The idea is simple; the realization is nothing extraordinary. Copyright 2023. Whats fascinating about this giveaway email is how much it aligns with the brands tone of voice and mimics its founder. Clothes Alert " Sender: Clover. , Copyright 2010-2023. After interviewing 4,409 founders, heres my biggest takeaway: Building a business is simple, but its not easy. Sumo's best email subject lines. I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. The contest is highlighted and emphasized unobtrusively. : $20 Coupon! Help your business stand out with these unique New Year's email subject lines: 3,2,1Savings Unlocked! Save Big on Cyber Monday. He will dress like a ghost. Giveaway Emails: Essentials, Best Practices, and Inspiring Examples, Tasks that Giveaway Emails Can Accomplish, Examples of Eye-Catching Subject Lines for Giveaway Emails, How to Make Giveaway Emails Effective: Best Practices, Giveaway Email Campaign: 4 Crucial Newsletters to Send, How to Use Giveaway Emails to Grow Subscription Lists, seven principles of highly successful email marketing, The Best Time to Send Email Newsletters for Black Friday and Cyber Monday, Make newsletter responsive and mobile-friendly, Create awareness for popular and sought-after products, Promote a particular category of products, Get a wave of positive feedback for the brand, Encourage the target audience to try complementary products, Use action words like Enter, Win, Do not Miss Out On.. We have seen countless Starter Story readers join us, get inspired, and change their lives through the businesses theyve built. The copywriting in this giveaway email makes you feel like Recess performs an act of kindness by offering you all these gifts. See real results. Try starting with an action verb. Use the inverted pyramid principle to accentuate the offer and call-to-action. if ($('#abandoned-cart-trigger').length) { This can be turned into an instrument of increasing engagement, drumming up interest, and compelling contacts to act quickly. -Star Go Password. Psst !! A few words on the design. The last thing you want is for an important email to find its way into a spam folder. This fantastic follow-up email not only keeps a fire burning night and day, but it also compels the subscribers to act promptly. And we get the lowdown on the most essential, hard-hitting parts of building their business: (1) How exactly did you find this opportunity? When you scroll further, Crate & Barrel explains its good old photo competition and how you can enter: By asking for photo submissions to enter, Crate & Barrel collects user-generated content that they can use in its marketing. Check inside for a special . After all, email is a professional tool, and the subject line should reflect that. To launch it? Your readers want to feel like your email is coming from a human and not a corporation or automated system. Choose the best prize for your target audience. Valentine's Day Email Subject Line Tips. Giveaway Email Templates - Before. Create multiple versions of your email that are identical in every way . Analyze the results of the contest. A discount reminder is a type of follow-up email that drives your subscribers to make their first or next purchase. Seray is a Product Marketing Manager at Drip. Email marketing success depends, in part, on the ability of the B2B marketer to make a powerful first impression and form an immediate connection by strategically crafting email subject lines. Body Language Tools to the Rescue! Did this strategy bring the best outcome? General Email Subject Line Tips. It produces quite an impression that certainly increases motivation. 2. According to an analysis of 12 million outreach emails by Backlinko, only 8.5% of all outreach emails get a response. Are you ready to try out some new subject lines? This one is a case in point. All you have to do is fill out a short form on LOccitanes website and if you win, you can get a future order (up to $2,000) reimbursed. Celebrate the weekend by entering to win! No Vouchers. This helps advocate the company and increase trust. So if you were thinking of joining LOccitanes giveaway, you might even spend more than usual since theres a chance youll win it all back. Claim your prize now, Youre the winner of our [prize] giveaway, Youre the lucky winner of our [prize] giveaway, Youve won a [prize] in our competition, Congratulations on winning our [prize] contest, Youre the winner of our [prize] sweepstakes, Youre the winner of our [prize] lottery, Congratulations on winning our [prize] promotion, Congratulations on winning our [prize] incentive, Youre the winner of our [prize] reward, Youve won a [prize] in our bonus round, Congratulations on winning our [prize] jackpot, Youre the winner of our [prize] bonus prize, Congratulations on winning our [prize] special offer, Youre the winner of our [prize] exclusive giveaway. In what they call the opportunity of a quarantine, you have the chance to win products from the company and its partner brands. Here's a great example of this from Marketing Examples. The lower-case q on "quick" is purposeful - it just looks more human. This could be YOU holding [insert prize]. "Asking For A Referral". To carry on with the theme of relying solely on visuals, we have included this spectacular giveaway email example from Foyr Neo. Enter before [deadline] for your chance to win this incredible prize. If you want to follow Vinomofos brilliant example (and do even more), create a popup that targets returning subscribers and addresses them by their first name: So far, youve seen three giveaway examples that are ridiculously easy to join, with minimum to no effort needed. A good email subject line can mean the difference between a 14% open rate and low sales, and an astonishing 51.6% open rate with lots of orders placed. Although you can use giveaway newsletters to promote new products, nevertheless, your audience and prize should be in sync when it comes to growing your subscription list. Always send Thank You note to all the participants at the end of the contest. You want to require them to open the email to find out. [Brand Name] - MERRY CHRISTMAS - FREEBIE - 50%OFF - NEW LICENSE. The last thing you'll want after you hit the send button is for the email campaign to hardly be opened. Create a specific welcome series flow for everyone added to your contest/giveaway list that contains 2-3 emails sent over the course of a week. "Seeking Ideas/Advice". With this giveaway, 4ocean makes you watch a full video of its team cleaning up the ocean, which you might have otherwise overlooked. Open rate: 53.5 . Right now, we have 4,409 case studies you can read, and we add new case studies every single morning. The moment youve been waiting for is finally here, All you have to do is enter for a chance to. However, its 100% sure that youll get their productsif you order them. Keep it short. Its a smart gift to guarantee loyal repeat customers. Here it can be used to: More so, a Thank You email is not just a rule of etiquette; it is a marketing instrument that ensures that there are no hard feelings since people do not like to lose. Sometimes people can increase their chances of winning by earning bonus points from sharing the giveaway on social media. This will get people excited and keep them that way. Third, the team uses the inverted pyramid principle. All Rights Reserved. They last for several days, weeks, and even months. Proses instructions are clear as well. As part of the overall email marketing strategy, giveaway newsletters play along with the companys goals. A highly actionable collection of ecommerce marketing tips and tactics straight from our experts. Happy New Year from Us to You. The Leukemia & Lymphoma Society: #GivingTuesday is today! While Proses email aims to nudge on-the-fence prospects to buy, LOccitane takes this strategy one step further with its giveaway. These organic status updates help keep the contestants informed, increase engagement and maintain interest. A Surprise Awaits You. However, its important to make sure that your giveaway is relevant to your niche and that the prize is something that your target audience would actually want. It does not have big promises or lavish visuals. A stunning email design can do magic. We saved Santas best stocking stuffers just for you, The White Company: In need of Christmas inspiration? Pique their curiosity, or shock or . Join our free newsletter to get unlimited access to all startup data. Check Back Tomorrow To View the Deals! Start your week off right with a chance to WIN! Rifle Paper Co.: The After-Christmas SALE! Our team of 15+ are working every day to find more entrepreneurs, uncover their secrets, and put them in front of you. You wont believe what were giving away! Shortform guides are essentially superpowered book summaries. But you should keep it less than 40 characters to make sure it appears perfectly fine on all types of screens. It sets up the expectations and establishes the proper atmosphere. "Your Refresher Course in Summer Skincare". After sending billions of emails to our customers and subscribers at Sumo, here are 10 of the best performing email subject lines we've uncovered: Subject Line. 2. At Starter Story, our goal is to help you make these decisions by giving you the information and answers you need - from 4,409 successful founders that already went through it firsthand. "Requesting To Connect On LinkedIn". It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport. Second, there is a countdown that stresses out the sense of urgency and makes subscribers act promptly. Put your best foot forward. All in one place. The first one is to send a winner announcement with a link to a video. Bass Pro Shops: Save up to 25% on Santas Toy Shop! Finish Line: Black Friday Doorbusters END TODAY. Keep in mind that your subject line is the most important part of your email. Contrary to popular belief, giveaways arent only for growing your email list or social media followers. However, this obstacle is not insurmountable. 2. In general, the goal for each of your email subject lines should be to get people to open and read your emails, but you can (and should) get more specific if you want to accomplish that main goal. Email subject lines that create a sense of urgency, scarcity, and exclusivity can boast a 22% higher open rate. In fact, Crate & Barrel has a dedicated landing page for curated user submissions: Each photo shows the companys products in use to help shoppers better visualize these products in their home settings. Valentine's Isn't Complete Without Jewelry. Here are 101 of the greatest giveaway slogans out there. LOccitane: Holiday Gift Guide To Natures Wildest Gifts, Bass Pro Shops: Final Hours! Avoid them at all costs! 4. Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies. 1. They have nurtured the audience all the time with amazing follow-up emails. Regardless, your welcome email subject line should be cordial and exciting and give a hint of what they can expectwhether with your tone or with their subscription. Example #1: Pitch: + your context and story in a few words. Instacart: This weeks forecast? So in that spirit, we present you with the top 100 spam trigger words that are guaranteed to make your email appear unimportant and spammy. I was right - and that's not good for you. Do you need a time-out from the holidays this year? OFFICIAL RULES. A good subject line will entice recipients to open your email, while a bad one will cause them to delete it without reading it. Crate & Barrels giveaway has a high-effort entry for participants, but if your brand has a strong social media presence, Instagrammable products, or an engaged audience, you should try this strategy. In order to orchestrate a great giveaway you should tag it with a catchy slogan. Discount reminder. [Number] reasons why you should enter our latest giveaway! Giveaway Newsletter Example from APTO Skincare. A/B and Multivariate testing. -These are pair nicely with spreadsheets. Team Tony Robbins: Your last chance to save in time for the holidays. Build your lists and convert drive-by web traffic into customers. Happy Valentine's Day. Anthropologie: New year, new sale: 40% OFF Fresh Cuts! Create an amazing static website in minutes and export ready-to-use template. If you think that the winner announcement email is the last newsletter in this sequence, you are wrong. Tip #1: Start your subject line with the word "pitch" so the writer knows right away what to expect. In this case, you will still need to send a winner announcement email to those who would miss it. Hey [name], welcome to [business]! SEO - unlock more SEO traffic. 69%. This is a pure branding project for 4ocean and its a successful one. (Just like Ill never forget Charlotte Tilburys childhood neighborhood.). So, not only does a giveaway email subject line help you boost open rates, but it can also help you generate word-of-mouth marketing for your business. Straightforward Email Subject Line Examples. 4. Everything should be on the surface to cultivate trust. if (wS > (hT+hH-wH) && $(".subscribe-page").is(":visible")) { For example: Thank you for entering |10% off Site-wide. They pursue various marketing and promotional goals. Enter to win today!, [Prize] up for grabs in our latest giveaway!, [Number] lucky winners will receive [prize] enter today!, Enter our giveaway for a chance to WIN!, [Prize] on us! Uncover the growth strategies that founders are actually using. It is refreshing and eye-catching. The [biggest/best/most amazing] giveaway EVER! Become a premium member to get full access. When used right, giveaways help engage your email list and nudge them to buy from you. } Here, entrepreneurs offer a special discount on the product that they have been given away recently or some other shopping incentives to avoid disappointment and leave things in a good place. The giveaway newsletter is a powerful marketing tool. If you want to win exclusive gifts from the brand, you need to test your knowledge of the brand. Don't use clickbait. Oct 13, 2021 - Explore Really Good Emails 's board "Giveaway Emails", followed by 4,868 people on Pinterest. Get Access To All Startup Data Right Now (it's free), Audible.com: A Free Holiday Gift Just for Our Members, Voices.com: Cyber Monday Deal from Voices.com Coming Soon, Secret Santas know how to hook up with Christmas savings. There should not be total silence because people will simply forget about the sweepstake. Use colors to create the right gamut of emotions. To compel users to enter a contest can be a relatively easy task; however, keeping contestants engaged throughout the entire campaign is a real challenge. They send this email at the peak of staying-at-home months with the subject line "hard times call for easy giveaways": Enter now for your chance to. Winners will likely return to Vinomofos store, spend their credit, if not more on its products again. Subject lines are so important because they can make or break your open rates. Extending a list of contacts is increasingly vital for every business since existing contacts can be easily nurtured and turned into paying customers. Everyone loves a good puzzle and your email subscriber will be intrigued enough to open it in order to find the answer. Now you likely appreciate the brand more and consider buying one of their recycled productsmore than ever before. To do that, the company opens the email with a relatable copy suggesting you buy your mom a personal, custom gift this year instead of flowers and chocolates. ), This is a brilliant way to target last-minute gift shoppers and best of all, Proses giveaway is effortless to participate. Learn more from best-selling nonfiction books in less time. Therefore, much like a prize, it should be prominent and significant. Smart. Since this time of the year gives the most exposure. var hT = $('#abandoned-cart-trigger').offset().top, Target audience. Win your order, share a photo, tell your favorite product These are the typical e-commerce giveaway campaigns you see every day. There are many bumps in the road that require many decisions. After the giveaway submission emails success, it is time to treat your target audience with some follow-ups. When writing an email subject line, consider its length. Youll learn how thousands of ordinary people (just like you) built businesses to millions in revenue - all starting from a simple idea or side project. Quick Tips To Write subject lines to Attract more Participant. Lets consider them closely. The latter, by the way, has a powerful phrase, Enter to Win.. -2 bizarre steps to bring the best out of your job. As for design, everything is in the right place. If you have a highly engaged customer base, you can ask them to take an extra step to join the giveaway, and photo contests are the most common examples of that. Propel revenue growth while spending less time designing and managing emails. Here are 75 subject line ideas to help improve your open rates. Subject lines with multiple topics separated by pipes have the second highest open rate. Just Give: Gifts that do goodand feel good, Doug Smith Subaru: Share the Love with your Community. Welcome to #branded hashtag. NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Bestseller Product Set: Choosing your best sellers, you can create a product kit or set, using the momentum of your product popularity to promote your giveaway. As one of the most engaging and promising communication channels, email marketing offers numerous instruments to help entrepreneurs run their companies successfully. Just Click. 4 Subject Line Example #4: The Controversial Subject Line. (3) How did you get to 10, 100, and 1,000 customers? Indulge in the joys of personalized holiday shopping, Food & Wine: 15 Thanksgiving Drinks to Start on While Cooking, Price Freeze Black Friday Deals Back, Be Santa Claus for your favorite paws with these pet treats, Too Faced: Youre Welcome for the Best Christmas Gift Ever, Joss & Main: Jingle Belles: Gifts for her, best-selling bedding & more on sale today. Earn 25% commission on affiliate sales. Content Marketing - our team creates epic content that will get shared, get links, and attract traffic. We pinky swear to not spam you. We use cookies to ensure that we give you the best experience on ourwebsite. The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters. Nothing fancy or complicated. Not only will your subscribers miss out on . Secondly, Vinomofos prize is an attractive $1,000 store credit. [Prize]? Instructions on how to take part in a giveaway. Make sure they are truly interested in your brand to avoid those warm leads going cold. Personalized subject lines can get up to 50% higher open rates. Step 4. Therefore, run a giveaway email campaign wisely. This can be done by giving your subscribers a deadline to accomplish an action. Images are the first focus of the brain. 2 Subject Line Example #2: The "Fomo" Subject Line. Personalized emails generate higher transaction rates and revenue compared to emails that were not personalized. Emergency Essentials: Black Friday Sale! Check out our gift ideas to get started. MAC Cosmetics: NEW Holiday Kits = Perfect Gifts! By offering a freebie, youre enticing potential customers to take a closer look at what you have to offer. Design in the cloud and create new websites seamlessly, without any coding skills. Image of the prize. 4ocean, the environmentally-friendly accessories company, puts a unique spin on typical giveaways: 4oceans value proposition is built entirely on ending the ocean plastic crisis. 1. For this, you need not only a good deliverability rate but also a compelling subject line. 5 things about XYZ neighborhood. "You're invited to our Giving Tuesday event!". Give your readers a reason to click. Banana Republic: You should claim your surprise gift (its well-deserved!). Moovly: Create your own Seasons Greetings video in 10 steps, You deserve a little something extra, [name], You can be naughty and still stay fit through the holidays, Open if youre willing to get this treat, PACK THESE FOR YOUR THANKSGIVING TRAVELS (STUART WEITZMAN IT), J. One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known. SHOP BLACK FRIDAY ONLINE NOW! Move to subject line examples for giveaway newsletters taken from popular brands to see how to put these tips into practice. 5. I never win anything! said no one who ever entered our giveaways. You'll realize there is no magic formula, that building a successful business is actually quite straightforward. The giveaway newsletter from ATD Attraction easily drives traffic to the website, gets contestants excited, and turns contacts into brand evangelists. New Year's email subject line ideas. . The results found that simulated phishing tests with an urgent message to check a password immediately were most effective, with 39% of users falling for it. west elm: VERY MERRY CHRISTMAS SALE Up to 60% off select styles. JetBlue: Up to 50% bonus tis better to give AND receive! With your target audience, email marketing service, and giveaway builder in place, your next step is to choose a prize that resonates with your audience. | Get down to business. However, still, all the key moments should be displayed in the newsletter. Use psychological tricks like FOMO, sense of urgency, exclusivity, social proof. At less than $3/week, Starter Story is a no-brainer investment in your business. Second, it starts with the enormous image-based hero area to sport all the prizes. Up to 75% OFF happening right now! Even though it has some pitfalls that we have discussed earlier, still when done right, it can bring more good than harm. It Should Be Personalized. 1 Subject Line Example #1: The Bold And Audacious Subject Line. In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you. When you join us, youll get access to over $1,000,000 in software savings - weve exclusively negotiated discounts on 240+ tools that are proven to grow your business. . : Theres Still Time to Claim Your Prize, Analyze contacts preferences and behavior patterns. Heres how to do it. If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email. (early holiday up to 75% off ). 64%. Some winning examples: Jingle, Jingle! One lucky winner will be chosen at random, So, what are you waiting for? Get these insights to improve your next giveaway email campaign. Footer with contacts and legal information. }); For More: 121 New product email subject lines ideas to Viral Product. If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox. Body of Email. !!! However, do bear in mind it still should run solo. Believe it or not, you could be a winner! Lets consider what tasks giveaway newsletters can easily accomplish. Some are proven examples from other successful campaigns, and some are creative ideas to inspire you. Choose the winner randomly. 3 steps to get started. Weve got you covered! Wool and the Gang: TODAY Last Chance For Xmas Delivery! HY-VEE CORVETTE GIVEAWAY SWEEPSTAKES. Think about offering early-access to tickets to your event and pair it with an email subject line that starts with "Act fast.". Use subject lines that remind recipients that they signed up for the contest/giveaway. Based on data points from our 4,409 case studies, you'll find the 201 most effective ways that founders are growing their business right now. Treat it as a proof ofconcept. But, founders do not fail because they make the wrong decisions, they fail because they dont make a decision at all. Rapha: "Complimentary gift wrap on all purchases". Here are a few quick tips to write teaser email subject lines: Make sure that the subject line is a question. And when it comes to inviting people into a lottery, it is here where you cant do, at least without a name. RT & enter for a chance to WIN one for yourself, RT & follow @[brand] for a chance to WIN [prize], Follow @[brand] & RT this post for a chance to WIN [prize], [Prize] alert! If you can offer that for free or at a discount, they are more likely to open your email.
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